In the ever-changing digital world, online visibility is a cornerstone of any business success. Benjy Films recently took on the exciting challenge of propelling the arboriculture company, ArbreXplore, towards new heights of visibility in Quebec. Our mandate: develop a content creation strategy, produce impactful video clips and manage social networks, all with a budget to respect. The results are staggering: over 401,000 organic views in just two weeks. Let’s find out how Benjy Films achieved this feat and redefined the standards of digital marketing.
1. In-depth understanding of ArbreXplore and its Target Audience:
Before diving into production, we took the time to understand the nuances of ArbreXplore's sector and the expectations of its target audience in Quebec. This immersion laid the foundation for a content strategy that truly resonates with the target audience.
2. Video Capsules: Short, Impactful, Unforgettable:
The heart of our strategy lay in the creation of 10 short videos, each highlighting ArbreXplore's exceptional skills in tree felling. The short and impactful format made it possible to capture the public's attention, while transmitting ArbreXplore's expertise and passion for its profession.
3. Multiplatform Broadcast for Maximum Reach:
Diversification of distribution was essential to maximize reach. The capsules were posted online on various platforms such as YouTube, Facebook, TikTok and Instagram. This approach made it possible to reach different audiences, thus strengthening ArbreXplore's online presence.
4. Strategic Management of Social Networks:
The social media management strategy has been carefully planned. Regular posts, captivating captions, and active engagement with the community have helped create a dynamic and authentic presence on Facebook, Instagram, and TikTok.
5. Concrete Results:
The numbers speak for themselves:
Facebook: 341,100 views
Instagram: 3,888 views
TikTok: 56,223 views
YouTube: 10,531 views
Benjy Films is proud to have contributed to the resounding success of ArbreXplore in terms of online visibility. These exceptional results, achieved on a reasonable budget, demonstrate the power of a well-thought-out content strategy and creative execution. This achievement demonstrates our commitment to excellence in media production and our ability to meet the unique needs of our clients.
At Benjy Films, we continue to push the boundaries of what is possible in the world of digital marketing, and this collaboration with ArbreXplore is a shining example of that.
Do you also aspire to propel your business to new heights of online visibility? Do not look any further ! Benjy Films is ready to design a tailor-made strategy for your brand. Book a free consultation now to discuss your goals and learn how our team can create a dynamic content campaign tailored to your specific needs.