Benjy Films led a paid ads campaign to drive ticket sales for Rodéo MSA, a spectacular 4-day western festival held annually in Quebec.

Bringing together enthusiasts, cowboys, families and friends, this 9th edition offered a multitude of shows, discoveries and above all strong emotions. Nearly 30,000 visitors were expected, with 350 horses and bulls, and 700 cowboys and cowgirls taking part in this festival.